Projets

Web features optimisation.

conception

eco-design

Objective.

Streamline the user experience and reduce the carbon footprint of pages.

Quick audit of the site to highlight areas for improvement. Quick win proposal to lighten the page structure on product pages (PLP, PDP) and selection panels.

Our observations.

According to various studies on digital responsibility, adopting good web practices is recommended to reduce the carbon footprint of websites. Here are a few examples:

1

Replace the infinite scroll with a ‘see more’ button at the bottom of product pages.

Analysis

Comparison of a page with infiniti scroll [IS] (beginning of January to end of March 2023) VS see more button [SM] (beginning of January to end of March 2022)

Results

4.70sec [IS] VS 3.38sec [SM] = page load time reduced by 1.32sec

= 29% gain

4.70sec [IS] VS 3.38sec [SM] = page load time reduced by 1.32sec

= 29% gain

4.70sec [IS] VS 3.38sec [SM] = page load time reduced by 1.32sec

= 29% gain

2

Limit the use of video

Analysis

Comparison of a product page with images only (1) and a product page with images and autoplay videos (2)

Results

The second page (2) with autoplay videos shows the following differences from the first page:

31% increase in the number of requests
51% increase in loading time
18% increase in page weight
Energy consumption 18% higher

= A less inclusive user experience.

The second page (2) with autoplay videos shows the following differences from the first page:

31% increase in the number of requests
51% increase in loading time
18% increase in page weight
Energy consumption 18% higher

= A less inclusive user experience.

The second page (2) with autoplay videos shows the following differences from the first page:

31% increase in the number of requests
51% increase in loading time
18% increase in page weight
Energy consumption 18% higher

= A less inclusive user experience.

Conclusion.

With some simple optimisations, we can improve the web and user experience while having a positive impact on the environment. Thanks to responsible digital or green design, we can achieve :

Overall reduction of :

page loading time
page weight
their carbon impact

Gain of :

page load speed
overall performance
SEO results

As Marion's collaborator during my assignment at Kering, I had the privilege of working closely with a remarkable talent in the field of product design. Marion is a passionate designer who makes an invaluable contribution to every project. She has a deep understanding of user-centred design principles, resulting in elegant and intuitive interfaces that perfectly meet the needs of the target users.  

What really sets Marion apart is her sensitivity to eco-design and her belief that product design can have a positive impact on the world! I highly recommend ✨

Safia Zoe

Independent product designer