Our services

ux research

Understanding users.

Empathy-based observations to understand customers' emotions, thoughts and experiences. UX research guides us towards appropriate solutions to resolve the problems identified.

  1. User understanding

User research aims to gain an in-depth understanding of the target users. This includes their needs, objectives, frustrations, preferences, habits and context of use.

  1. Data collection

We use a variety of methods to collect data, including interviews, questionnaires, user tests, live observations, analysis of existing data, etc.

  1. Data analysis

Once the data has been collected, we analyse it to identify trends, patterns, insights and design opportunities. This analysis can include statistics, qualitative feedback and other methods of interpretation.

  1. Personas creation

We create user archetypes representing different segments of the target population. This helps to personalise the design by focusing on the specific needs of each group.

  1. User tests

Once the data has been collected, it is analysed to identify trends, patterns, insights and design opportunities. This analysis can include statistics, qualitative feedback and other methods of interpretation.

  1. Iteration

Several iteration cycles may be necessary to refine the ideas.

  1. Validation

Once we have confirmed that the final solution meets all the criteria defined in the specifications, which stem from the previous stages, and that it has been validated during user testing, we arrive at the final prototype.

Une fois la solution validée au cours des tests utilisateurs, nous parvenons au prototype final.


Now it's your turn!

Do you need to do user research?

We can support you from A to Z, whatever stage your project is at. Don't hesitate to ask us for more information.

Book an appointment